Roubaix – a history of victory

Mapei – perhaps the most famous team to have bounced their tires across the roughly hewn stones of the Arenberg and where Sportful’s rich history with Paris Roubaix starts. The 1995 race was a dry and dusty affair with blue skies and little wind, that didn’t mean it was an easy day in the saddle, …

Fiandre, Flanders, Vlaanderen

Fiandre, Flanders, Vlaanderen. Our Fiandre range is named after a region steeped in history, not just cycling history but everything from knights and castles to battles in trenches.  What comes through from all the stories of the Vlaanderen is that it is a region that breeds the tough. The hard men that dominate the cobbled …