Designing a team kit for one of the best teams in the pro peloton isn’t just about printing a load of logos on any old jersey. For Sportful one of the most important parts of our partnership with Tinkoff Saxo is the feedback we get from the team. Whether it be suggestions for new products, …
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Tinkoff Saxo – 2015 Team kit preview
Designing a team kit for the one of the biggest teams in pro cycling isn’t an easy task. Team kits need to serve many functions, of course they are the prime advertising space for any sponsors but they also need to be visible in a race environment too, making it easier for riders, soigneurs and …
Speed takes time…
When the 2014 Tour de France route was unveiled, almost a year ago, Tinkoff Saxo knew one thing – the individual TT would be the stage where they had most to gain or lose. What they needed was for every last piece of equipment to give Alberto Contador the best possible aerodynamic advantage. Sportful spent …