Sportful are proud and excited to unveil the 2017 Bahrain Merida team kit.

The kit was modelled by pro Ironman & Bahrain ambassador David Pleše at the team training camp earlier this week.

The inspiration for the design of the jersey was the logo of the team, which is a combination of metaphors that represent Bahrain and the spirit of cycling. The concentric circles depicted in ‘Bahraini Red’ represent the dynamic motion towards victory that is common to all competitive sports. Furthermore, the national flag with its stark colors and forward-moving arrows blend seamlessly in a form of water ripples, which is symbolic of Bahrain making waves on the world stage.

The body of jersey is ‘Bahraini Red’ which is the main color of the country and dominant color of national flag. At the epicenter of the jersey is the culture of Bahrain, seen abundant in it’s native architecture, depicted in ‘Royal Gold’ that is revered across the world for it’s uncontested rich heritage. The symbol works as a reminder of the culture and values that the nation and the team stand for. At the top of the pattern there is bold typeface rendered in a white, while the sleeves are colored in ‘Sea Blue’ – colors that truly represent the island between two seas. A thin continuous green line that goes through the body and sleeves of the jersey, represents co-title sponsor Merida.

The kit includes products from our highly technical BodyFit Pro range of clothing custom printed with the elegant design of the team.

These team issue garments will be available from Sportful dealers in early 2017.