Sportful are excited to announce the launch of the Tinkoff Saxo 2014 Tour de France team kit.

For this year’s race the team have decided to switch the ‘Tinkoff yellow’ to a bold fluorescent yellow to help avoid confusion with the

tour’s historic Maillot Jaune leaders jersey and to make the riders stand out in the peloton.

Team rider Michael Rogers says “It’s going to stand out well, a lot of teams have dark colours, black, hopefully we will bring a bit

of flair to the pack!”

The team have also taken the opportunity to recognize the support of their Russian sponsor Tinkoff Credit Systems with logos in

Cyrillic and the Russian flag on the rear of the jersey.

The new kit retains the ‘Saxo blue’ of long time sponsor Saxo Bank and the logos of sponsors Specialized, Sportful & Etixx.

Whilst the graphics on the team kit may have changed, the riders will be in the same high performance Sportful products that help

them compete at the highest level of the sport.

The new ‘fluoro’ team kit used during The Tour de France includes the BodyFit Pro Race, R&D Speedskin, R&D Ultralight jerseys

and the BodyFit Pro Ltd Bibshorts, all of which have been developed with feedback and testing from Tinkoff Saxo athletes.

The limited edition Tinkoff Saxo Fluo kit will be available to purchase from selected retail partners later this week.