Trek-Segafredo & Sportful are delighted to present their new race kit for the 2017 season. The new kit, marked by a significant color change from white to red, was simultaneously presented at a Trek Bikes shop in Adelaide and at the team’s training camp in Mallorca this Friday. It will be used for racing …
Tag Archives: andrea peron
Sagan Day: Celebrating the World Champion at Sportful
In the cycling industry it’s always exciting to have the World Champion riding in your stuff, for Sportful it’s extra special since Sagan is our 10th World Champion! We started sponsoring pro cycling teams back in 1988 with Alfa Lum and were extremely lucky to have our first world champion that year with Maurizio Fondriest, …
Riding with Daniele Bennati
Normal. That’s how it feels working with some of the most amazing athletes in the world. I guess we’ve become numbed to it since we try hard to be close to the riders at Tinkoff Saxo so that we can respond to their needs and to foster the kind of informal communication that leads to …
FIANDRE DAY
Lashing rain, hailstones and 100kph gusts…perfect weather! We had arrived in Oudenaarde, Belgium. The plan was to allow a select group of journalists from the UK, Germany and Benelux, test the new Fiandre range of clothing in the place it’s named after, Fiandre, Flanders, Vlaanderen. A name given to this clothing because the weather in …
On Tour with Tinkoff Saxo
Following the hugely successful Grand Depart of the Tour de France in Yorkshire here are some of the highlights from our UK representative Paul Whitfield – The Tour de France is a 3-week stage race – you might have heard of it?! It’s one of the most revered sporting events in the world; the stages in the …