Roubaix – a history of victory

Mapei – perhaps the most famous team to have bounced their tires across the roughly hewn stones of the Arenberg and where Sportful’s rich history with Paris Roubaix starts. The 1995 race was a dry and dusty affair with blue skies and little wind, that didn’t mean it was an easy day in the saddle, …

BodyFit Pro, Sagan & Ronde Van Vlaanderen

Breaking away or deciding the sprint, when BodyFit Pro is in the mix at the end of a race, it’s aerodynamic superiority makes sure that Sportful athletes are always poised for the podium. This year’s Ronde Van Vlaanderen was a perfect example of BodyFit Pro’s qualities; with around 25km & two bergs to go, Tinkoff’s …

What’s Cooler Than Cool? Custom Kit

Of all the things that a cyclist can own, a custom kit of your own design has to be up there in the pecking order of “must have’s”… Sharing this experience with friends (preferably one’s that ride bikes!) is second to none.   A “new kit day” as we all know – is a good …